STRATEGY | COACHING | ACCOUNTING | BOOKKEEPING
FOR INTEGRATIVE HEALTH PRACTITIONERS & CLINICS
GROW YOUR PRACTICE.
UPHOLD YOUR VALUES.
THRIVE FINANCIALLY.
Start Here
Discover how to grow your practice without sacrificing your values (or going broke). Take the following steps:
STEP 1: QUIZ
Fill out the Integral Business Type Self-Assessment
STEP 2: RESULTS
Review your results to discover your strengths, gaps, and opportunities for growth.
STEP 3: COACHING
Book a Free Coaching Session for deeper insights and next steps.
GETTING YOUR $
TOGETHER IS ESSENTIAL
You can’t avoid the business & money side of your practice - if you desire success.
Do you feel uncomfortable, overwhelmed or resistant around your finances?
Do you love the healing work you do, but not the business side of your practice?
Do you sometimes wish you could just do the work you love — helping people heal?
Do you feel lost around the bookkeeping, accounting & strategy side of your business?
Do you find that no matter how hard you work, you can’t get ahead financially?
I’ve worked with so many clinic owners & integrative practitioners who feel like a hamster on a wheel, running and running, but not getting anywhere.
Have you ever found yourself saying...
"I thought I'd be so much further ahead by now!"
Honestly, I get it.
I was a late bloomer when it comes to understanding finances and what it takes to run a successful business. These skills aren’t effectively taught in healthcare professional training programs, so it falls on us as Integrative Health Business owners to either learn ourselves or seek out support.
As a longtime meditator and aficionado of mind-body-spirit health, I love bringing clarity and peace of mind to your relationship with business, so you can breathe life into your vision and grow your practice with confidence.
GROW YOUR PRACTICE.
UPHOLD YOUR VALUES.
THRIVE FINANCIALLY.
STRATEGY | COACHING | ACCOUNTING | BOOKKEEPING
FOR INTEGRATIVE HEALTH PRACTITIONERS & CLINICS
Start Here
Discover how to grow your practice without sacrificing your values (or going broke). Take the following steps:
STEP 1: QUIZ
Fill out the Integral Business Type Self-Assessment
STEP 2: RESULTS
Review your results to discover your strengths, gaps, and opportunities for growth.
STEP 3: COACHING
Book a Free Coaching Session for deeper insights and next steps.
GETTING YOUR $
TOGETHER IS ESSENTIAL
You can’t avoid the business & money side of your practice...
...if you desire success.
Do you feel uncomfortable, overwhelmed or resistant around your finances?
Do you love the healing work you do, but not the business side of your practice?
Do you sometimes wish you could just do the work you love — helping people heal?
Do you feel lost around the bookkeeping, accounting & strategy side of your business?
Do you find that no matter how hard you work, you can’t get ahead financially?
I’ve worked with so many clinic owners & integrative practitioners who feel like a hamster on a wheel, running and running, but not getting anywhere.
Have you ever found yourself saying,
"I thought I'd be so much further ahead by now!"
Honestly, I get it.
I was a late bloomer when it comes to understanding finances and what it takes to run a successful business. These skills aren’t effectively taught in healthcare professional training programs, so it falls on us as Integrative Health Business owners to either learn ourselves or seek out support.
As a longtime meditator and aficionado of mind-body-spirit health, I love bringing clarity and peace of mind to your relationship with business, so you can breathe life into your vision and grow your practice with confidence.
WHO I WORK BEST WITH:
With a lifelong passion for mind-body-soul health, I support integrative health practices with strategy, coaching, accounting and bookkeeping.
If you consider yourself to be one of the following and are seeking support with organizing your finances and growing your business, then we may be a great fit:
Acupuncturists & TCM Practitioners
Ayurveda Doctors & Practitioners
Bodywork Professionals
Clinic & Studio Owners
Chiropractors
Fitness Professionals
Health Coaches
Herbalists & Homeopaths
Holistic Dentists
Holistic Therapists & Coaches
Holistic Veterinarians
Integrative MD’s & Nurse Practitioners
Naturopathic Doctors
Nutritionists and Dieticians
Osteopaths
Physical Therapists
Somatic Experiencing Practitioners
Yoga Professionals
Having come from a family of MD’s and nurses, I understand the challenges that integrative and holistic practitioners face in navigating the complex cultural landscape of healthcare in our society.
When it comes to growing an integrative health business and marketing effectively, having someone on your team who “gets it” and has a deeper appreciation for your work can make all the difference.
WHO I WORK
BEST WITH:
With a lifelong passion for mind-body-soul health, I support integrative health practices with strategy, coaching, accounting and bookkeeping.
If you consider yourself to be one of the following and are seeking support with organizing your finances and growing your business, then we may be a great fit:
Acupuncturists & TCM Practitioners
Ayurveda Doctors & Practitioners
Bodywork Professionals
Clinic & Studio Owners
Chiropractors
Fitness Professionals
Health Coaches
Herbalists & Homeopaths
Holistic Dentists
Holistic Therapists & Coaches
Holistic Veterinarians
Integrative MD’s & Nurse Practitioners
Naturopathic Doctors
Nutritionists and Dieticians
Osteopaths
Physical Therapists
Somatic Experiencing Practitioners
Yoga Professionals
Having come from a family of MD’s and nurses, I understand the challenges that integrative and holistic practitioners face in navigating the complex cultural landscape of healthcare in our society.
When it comes to growing an integrative health business and marketing effectively, having someone on your team who “gets it” and has a deeper appreciation for your work can make all the difference.
HOW I SERVE YOU
AND YOUR BUSINESS
Mindful Money Management & Strategic Business Design
With the transformative power of coaching and the foundation of financial guidance, I offer a unique combination of disciplines to help you gain clarity, confidence, and growth in your business.
Here's how I can help you:
✓ Get clarity with your cash flow, by seeing how money moves in and out of your business.
✓ Gain confidence with your business strategy & decision-making skills.
✓ Lead with purpose & align your business with your values.
✓ Grow your revenue consistently by attracting and retaining your most ideal clients.
✓ Lay out a financial roadmap to support short and long term goals.
✓ Enhance your marketing & sales skills, enrolling clients with naturalness and ease.
HOW I SERVE YOU
AND YOUR BUSINESS
Mindful Money Management & Strategic Business Design
With the transformative power of coaching and the foundation of financial guidance, I offer a unique combination of disciplines to help you gain clarity, confidence, and growth in your business.
Here's how I can help you:
✓ Get clarity with your cash flow, understanding how money moves in and out of your business.
✓ Gain confidence in your business operations, marketing strategy and decision-making skills.
✓ Lead with purpose & align your business with your values.
✓ Grow your revenue consistently by attracting and retaining your most ideal clients.
✓ Lay out a financial roadmap to support short and long-term goals.
✓ Enhance your marketing & sales skills, enrolling clients with naturalness and ease.
MY SERVICES
BOOKKEEPING | STRATEGIC ADVISORY | BUSINESS MASTERY
BOOKKEEPING
Out team will handle your business transactions through accounting software (Quickbooks) and produce clean financial reports on a monthly or quarterly basis and meet with you to:
Develop resilience and skills around money
Understand your income and expenses
Improve your systems and processes to support your finances
You want to feel the peace of mind that comes from having your books accurate and up-to-date, so you are prepared for your taxes and can make informed, confident financial decisions.
Starting At $250/month
STRATEGIC ADVISORY + BOOKKEEPING
This service is tailored for those with an established clinic or practice looking to expand.
Set and track financial goals with forecasting (a money map that lays out a path to success in tangible terms).
Meet weekly to establish your strategy during the initial 2 months.
Meet monthly for ongoing strategy coaching from month 3 onward.
If you're seeking strategic insights to prioritize effectively, invest wisely in business growth, and leverage resources to work more efficiently, this Strategic Advisory package is for you.
You're a clinic or practitioner poised for growth and in need of strategic insights to make confident decisions and smart investments. If that's you, this package will help you need propel your practice to the next level.
Starting At $400/month + Bookkeeping Fees
This service is available to
bookkeeping clients.
INTEGRAL BUSINESS & LIFESTYLE DESIGN
Integral Business & Lifestyle Design is a comprehensive 6-month coaching program tailored for healthcare practitioners and clinic owners committed to achieving both business growth and personal fulfillment.
This program is a vehicle for creating a business that not only thrives financially but also aligns with your ideal lifestyle, values & passions.
$1,200/month for a transformative 6-month journey
Coaching scholarships available on a case-by-case basis (feel free to inquire)
MY SERVICES
BOOKKEEPING | STRATEGIC ADVISORY | BUSINESS MASTERY
BOOKKEEPING
Out team will handle your business transactions through accounting software (Quickbooks) and produce clean financial reports on a monthly or quarterly basis and meet with you to:
Develop resilience and skills around money
Understand your income and expenses
Improve your systems and processes to support your finances
You want to feel the peace of mind that comes from having your books accurate and up-to-date, so you are prepared for your taxes and can make informed, confident financial decisions.
Starting At $250/month
STRATEGIC ADVISORY + BOOKKEEPING
This service is tailored for those with an established clinic or practice looking to expand.
Set and track financial goals with forecasting (a money map that lays out a path to success in tangible terms).
Meet weekly to establish your strategy during the initial 2 months.
Meet monthly for ongoing strategy coaching from month 3 onward.
If you're seeking strategic insights to prioritize effectively, invest wisely in business growth, and leverage resources to work more efficiently, this Strategic Advisory package is for you.
You're a clinic or practitioner poised for growth and in need of strategic insights to make confident decisions and smart investments. If that's you, this package will help you need propel your practice to the next level.
Starting At $400/month + Bookkeeping Fees
This service is available to
bookkeeping clients.
INTEGRAL BUSINESS & LIFESTYLE DESIGN
Integral Business & Lifestyle Design is a comprehensive 6-month coaching program tailored for healthcare practitioners and clinic owners committed to achieving both business growth and personal fulfillment.
This program is a vehicle for creating a business that not only thrives financially but also aligns with your ideal lifestyle, values & passions.
$1,200/month for a transformative 6-month journey
Coaching scholarship rates are available on a case-by-case basis.
Don't hesitate to inquire.
EMPOWERMENT THROUGH FINANCIAL LITERACY
If you’ve read this far, then you can see that I am passionate about supporting you to develop a keen understanding of your finances as part of your business and personal growth. Financial literacy equips you with the knowledge and skills to make informed decisions, leading to greater financial stability, less stress, and a higher quality of life. If you decide to work with me as your coach, accountant or strategic advisor, here’s what you can expect from our work together:
✓ Work smarter, strategically optimizing your time and resources for what truly matters.
✓ Reduce confusion and anxiety around finances and gain confidence and clarity.
✓ Understand how the deeper side of money reflects your values & can guide your life choices.
What I offer is more than just business coaching or financial services:
It's a pathway to a fulfilling practice and a life lived with intention.
EMPOWERMENT THROUGH FINANCIAL LITERACY
If you’ve read this far, then you can see that I am passionate about supporting you to develop a keen understanding of your finances as part of your business and personal growth. Financial literacy equips you with the knowledge and skills to make informed decisions, leading to greater financial stability, less stress, and a higher quality of life. If you decide to work with me as your coach, accountant or strategic advisor, here’s what you can expect from our work together:
✓ Work smarter, strategically optimizing your time and resources for what truly matters.
✓ Reduce confusion and anxiety around finances and gain confidence and clarity.
✓ Understand how the deeper side of money reflects your values & can guide your life choices.
What I offer is more than just business coaching or financial services:
It's a pathway to a fulfilling practice and a life lived with intention.
A LITTLE BIT ABOUT BILL
Hi, I’m Bill Hershey.
I’m the founder of Life Stream Business Services.
With a lifelong passion for mind-body-soul health, I support integrative clinics with strategy, coaching, accounting and bookkeeping.
You might be wondering why I got into the money side of business? I lived at a meditation retreat for over 15 years with very little money, and I was quite content with that. And perhaps it’s also worth noting that I was in non-profit finance for all those years. When I left, I realized I couldn't just take any job. My ability to make a living through meaningful work was vital to feeling fulfilled in my life.
I had the honor of teaching business, marketing and money management with professional organizations like:
✓ National Ayurvedic Medicine Association (NAMA)
✓ California Association of Ayurvedic Medicine (CAAM)
✓ National University of Naturopathic Medicine (NUNM)
✓ Naturopathic Medical Student Association
✓ Kerala Ayurveda Academy
…and several others.
Living a quiet life in the forest and practicing a spiritual lifestyle brings me joy.
A LITTLE BIT ABOUT BILL
Hi, I’m Bill Hershey.
I’m the founder of Life Stream Business Services.
With a lifelong passion for mind-body-soul health, I support integrative clinics with strategy, coaching, accounting and bookkeeping.
You might be wondering why I got into the money side of business? I lived at a meditation retreat for over 15 years with very little money, and I was quite content with that. And perhaps it’s also worth noting that I was in non-profit finance for all those years. When I left, I realized that being able to make a living through meaningful work was vital to my ability to feel fulfilled in my life.
I had the honor of teaching business, marketing and money management with professional organizations like:
✓ National Ayurvedic Medicine Association (NAMA)
✓ California Association of Ayurvedic Medicine (CAAM)
✓ National University of Naturopathic Medicine (NUNM)
✓ Naturopathic Medical Student Association
✓ Kerala Ayurveda Academy
…and several others.
Living a quiet life in the forest and practicing a spiritual lifestyle brings me joy.
Dear Integrative Health Practitioner,
Why is it so hard to grow a clinic (or even a solo-practice)?
Why do so many clinic owners and integrative health practitioners struggle with burnout (while supporting their clients to heal their burnout)?
The reality is your healthcare training probably didn’t teach you the business skills needed to to run a successful practice. And that’s a problem, because there aren’t many salary positions available for integrative health practitioners in the healthcare system. In order to offer integrative healthcare services, starting a practice is often the best option (or the only option).
Small businesses in general are fairly under-resourced in our society, and integrative health businesses have an even bigger hill to climb considering our society’s biases toward conventional healthcare practices.
In short, there’s just not a ton of support.
What this requires of you is getting good at business - learning marketing skills, money skills, and management skills.
I get it - that’s a lot!
Is it possible to develop these skills and grow your business without sacrificing your values and your health?
The answer is YES.
I’ve done it for my own business, and I’ve done it for my client’s businesses. There are specific systems and strategies that you can easily implement to work smarter rather than harder, earn a good living doing the work you love, and win back your time (for family, travel & self-care) without ending up chronically overwhelmed & depleted.
My role as a business coach, accountant (non-CPA)*, bookkeeper and strategist is to help you understand your finances and make confident, purpose-full strategic decisions, so you can grow a thriving practice.
If that sounds good to you, here are your next steps
STEP 1: QUIZ
Fill out the Integral Business Type Self-Assessment.
STEP 2: RESULTS
Review your results and discover your strengths, gaps, and opportunities for growth.
STEP 3: COACHING
Book a Free Coaching Session to gain deeper insights and clarity with your path forward.
(This is a non-sales, coaching-only, no-strings-attached call)
Your financial stability and success as a practice owner is not just about you.
It's about the impact you can make on the world and the lives touched by your work.
I look forward to supporting you amidst the blossoming of your life’s work.
~Bill
*Disclaimer: This firm includes experienced accountants but Life Stream Business Services is not a CPA firm. The accountants here provide managerial accounting and financial consulting services (e.g., business coaching, bookkeeping, cost accounting, forecasting, profitability analysis, strategic planning, etc.) but do not provide tax accounting, auditing, assurance or other services requiring a CPA license.
TESTIMONIALS
"Bill has helped me tremendously with my business. It has grown in ways I would have never dreamed on my own. He is very transparent and kind and a pleasure to work with."
Olivia Franks, ND
Swiftwater Medical
"I have never been more confident in the financial well-being and organization of my practice and life."
Madison Madden,
Ayurvedic Doctor
LiveWise
"Integrity is a rare quality to find in any business relationship. Bill has a lot of integrity. He's a disciplined person. Working with Bill has helped me build trust and credibility in the industry."
Nicholas Chalmers,
Marriage & Family Therapist
Trustlines Therapy
FREQUENTLY ASKED PONDERINGS
There are so many different types of businesses I could have chosen to support.
But I chose to focus on Integrative Health Professionals, because I feel they have valuable solutions that the world needs (now more than ever).
I also harbor a passion for holistic living and mind-body-spirit health that has been with me since my early 20’s.
I would love to see Integrative Health Practitioners emerge as the visionary leaders that they are, while running fulfilling and financially rewarding practices.
Bookkeeping is the process of systematically recording and organizing financial transactions and records of a business.
Every business needs to track their finances in some form in order to meet their tax obligations. Taking care of your bookkeeping throughout the year makes tax time much easier for both you and your tax person. You’re saving yourself from a massive, stressful, overwhelming rush to catch-up in the spring.
But aside from taxes, it’s important to see clearly how money is moving in and out of your business. This requires tracking your finances in a way that is accurate, complete and up-to-date (I recommend keeping up on it on a monthly basis).
Some business owners will take this on and learn it themselves (especially in the early stages when there’s not a lot of cash in the business). But even then, I recommend consulting with an expert to help you learn how to run this part of your business properly.
As businesses grow, they generally hire a bookkeeper or accountant to handle the bookkeeping for them, especially as their operations become more complex.
Unfortunately, not all bookkeepers (or even CPA’s) will take the time to explain financial reports to you (like the Profit & Loss statement, or the Balance Sheet) in a way that makes sense and helps you make better decisions.
I help my clients understand the story that’s encoded within these financial statements, and guide them on how to craft their business into a vehicle that supports their deeper human needs and purpose.
I’m not a CPA and I don’t do taxes.
When needed, I can help my clients link up with a reliable tax professional, whether that’s a CPA or an Enrolled Agent – another type of tax accountant.
As simple analogy, CPA's are like the doctors of the accounting world. They can make high level decisions with your tax strategy, and can work at a much greater scope with larger businesses.
Having a CPA credential does not necessarily correlate with the skills of an effective small business advisor, strategist or educator.
Strategic advisors and bookkeepers are like the nurses of the accounting world. They are typically more equipped to support you and your business month in and month out throughout the year.
Bookkeepers play more of a technical role and can often field basic questions (much like how a nurse plays an integral role in day-to-day patient care).
A strategic advisor can provide guidance to develop your business with a broader understanding of how finances connect with other aspects of business like marketing, management and operations. And if they have a holistic approach, they can also help you connect all of these with your lifestyle needs.
I’ve done bookkeeping in Quickbooks since 2006, and began offering strategic accounting (advisory) services in 2021 after learning about the power of financial forecasting.
I’ve never been a fan of conventional career paths or educational tracks. Most of them strike me as boring, geared toward feeding the corporate machine, and aren’t well-suited to meet the needs of small integrative health businesses in today’s market.
Although I’ve steered away from formal accounting training, I’ve invested over $70K (of self-generated revenue) into training programs and mentors to bring the best skills possible to my client work as a non-CPA accountant and business coach.
I sometimes joke to my clients that I self-funded my own make-shift “holistic MBA.”
I would have done great with Waldorf or Montessori schools, but being raised as a public school kid, I suppose I had to wait until becoming an entrepreneur to craft my own custom-tailored education ;-)
And I’m fortunate to have a business that allows me to continue investing in my learning and growth.
If you’re happy with your bookkeeper, and they’re providing you with a clean Profit & Loss report and Balance Sheet already on a monthly basis, WAY TO GO!!! You’re way ahead of the game :-)
In that case, I can help you see new possibilities for your business and make the most of what you already have to take your business to the next level.
Feel free to reach out and book a complimentary coaching session with me if you’d like to explore what’s possible.
How exciting! I love helping start-ups!!!
Reach out to me at info@lifestreambusiness.com if you’d like a business start-up guide with resources and checklists to help you map out your plans.
If you’d like a coach to help you formulate your business strategy or plan, my Integral Business & Lifestyle Design 6-month coaching program may be a good place to start.
Feel free to reach out and book a complimentary coaching session with me if you’d like guidance on appropriate next steps based on your current situation.
No problem! My team and I have served all sorts of different kinds of businesses, including (but not limited to):
As long as you’re cool with our holistic approach to supporting your business (rooted in holistic values), we’ll likely be a great fit!
Great! Depending on what you need help with, I may be able to support you as a life coach.
As an Associate Level Integral Coach (certified through Integral Coaching Canada) with a year’s worth of training in Somatic Experiencing, I have a lot to offer in a variety of scenarios:
If you’re interested in exploring coaching, all services start with a complementary 30-minute coaching session (BOOK HERE), which will provide you with some actionable steps for how you can move forward with your business.
I’ll admit, I rounded up.
Technically it was 14.5 years.
And it was some of the best years of my life, with a wide array of colorful experiences. I met amazing souls from all over the world, and savored the opportunity to nurture my inner life.
As with most things that are worth doing, it wasn’t always easy. But it provided a wonderful energetic foundation for the business/career phase of my life that I’m now in.
I wouldn’t have it any other way.
And I still enjoy taking retreats regularly.
I’m not a personal financial planner or financial advisor, and I generally steer away from investment advice (aside from helping clients understand that investing in their own business with a solid strategy is likely their best investment).
There are, however, circumstances where I would consider supporting an existing client with their personal bookkeeping. Feel free to inquire!
If you haven't already read my answer to the question above “Are you a CPA? Do I need a CPA?”, I’d recommend reading that first.
But since you're looking for credentials, here’s what I have for you:
If you were looking for a Masters Degree, PhD or some other letters behind my name, you will likely be thoroughly disappointed.
The advantage of this is that I haven’t been indoctrinated into the many dysfunctional and stale ways that predominate with conventional business approaches.
I bring a fresh approach to my work, pulling the best from some of the most ethical, elegant and highly skilled entrepreneurs that I’ve encountered on my journey.
What I can also say is that the majority of my clients have received favorable outcomes through my work with them. I’d invite you to check out my client case studies section to help you evaluate my competency.
As they say, “a tree is known by the fruit it bears.”
I have a big heart for Ayurveda and the Vedic Sciences.
After completing a 625 hour Ayurveda Health Counselor training in 2022, I decided that it made the most sense to use my knowledge in support of the Ayurveda community as a business coach. It was clear to me that the Ayurveda professional community was under-resourced in the way of business support. I wanted to fill that need, because I would love to see this profession thrive (and also see communities thrive as a result of having access to Ayurveda services).
Ayurveda provides an exquisite framework for understanding life and the natural world, and I find that this framework has applications in business as well.
There are so many personality typing systems used in the business world to better understand how human beings operate. Yet Ayurveda could be said to be the primordial personality typing system (having been around for several thousands of years).
Having an understanding of how the Ayurveda personality types work (along with the elemental energies that drive them) helps me as a coach to be more compassionate, and provide appropriate forms of support to my clients.
Recognizing the rhythms of nature also guides how I schedule my business activities and how I practice self-care as an entrepreneur. On occasion, I also offer this knowledge and guidance to clients when there’s a need and a desire to receive.
I live a quiet life on the edge of a forest, on the banks of the beautiful Umpqua River.
My idea of fun is being outside, exploring nature and tending to the land.
I also enjoy giving myself permission to freely explore my curiosities about the world, whether that be through mythology, obscure aspects of history, or going off on other weird tangents that seem to somehow make me feel more whole in making sense of the world.
But honestly, some of my most enjoyable moments are meeting with and learning from awesome people through my business and nurturing those connections.
I’m fortunate that my business allows me to be highly creative. To me, it’s a form of play. Though to be real, there’s definitely some gritty work that also comes with running a business.
I believe in a personalized approach to coaching, and sometimes a single 1:1 coaching session can be the most appropriate form of support. But I find my ability to create a meaningful result quite limited in that service model.
If desired, I can offer a single 1:1 session for $250. Scholarship rates are available on a case-by-case basis - don't hesitate to inquire.
If you’re interested in exploring coaching of any form with me, all services start with a complementary 30-minute coaching session (BOOK HERE), which will provide you with some actionable steps for how you can move forward with your business.
Dear Integrative Health Practitioner,
Why is it so hard to grow a clinic (or even a solo-practice)?
Why do so many clinic owners and integrative health practitioners struggle with burnout (while supporting their clients to heal their burnout)?
The reality is your healthcare training probably didn’t teach you the business skills needed to to run a successful practice. And that’s a problem, because there aren’t many salary positions available for integrative health practitioners in the healthcare system. In order to offer integrative healthcare services, starting a practice is often the best option (or the only option).
Small businesses in general are fairly under-resourced in our society, and integrative health businesses have an even bigger hill to climb considering our society’s biases toward conventional healthcare practices.
In short, there’s just not a ton of support.
What this requires of you is getting good at business - learning marketing skills, money skills, and management skills.
I get it - that’s a lot!
Is it possible to develop these skills and grow your business without sacrificing your values and your health?
The answer is YES.
I’ve done it for my own business, and I’ve done it for my client’s businesses. There are specific systems and strategies that you can easily implement to work smarter rather than harder, earn a good living doing the work you love, and win back your time (for family, travel & self-care) without ending up chronically overwhelmed & depleted.
My role as a business coach, accountant (non-CPA)*, bookkeeper and strategist is to help you understand your finances and make confident, purpose-full strategic decisions, so you can grow a thriving practice.
Your financial stability and success as a practice owner is not just about you - it's about the impact you can make on the world and the lives touched by your work.
I look forward to supporting you amidst the blossoming of your life’s work.
~Bill
*Disclaimer: This firm includes experienced accountants but Life Stream Business Services is not a CPA firm. The accountants here provide managerial accounting and financial consulting services (e.g., business coaching, bookkeeping, cost accounting, forecasting, profitability analysis, strategic planning, etc.) but do not provide tax accounting, auditing, assurance or other services requiring a CPA license.
TESTIMONIALS
"Bill has helped me tremendously with my business. It has grown in ways I would have never dreamed on my own. He is very transparent and kind and a pleasure to work with."
Olivia Franks, ND
Swiftwater Medical
"I have never been more confident in the financial well-being and organization of my practice and life."
Madison Madden, Ayurvedic Doctor
LiveWise
"Integrity is a rare quality to find in any business relationship. Bill has a lot of integrity. He's a disciplined person. Working with Bill has helped me build trust and credibility in the industry."
Nicholas Chalmers,
Marriage & Family Therapist
Trustlines Therapy
FREQUENTLY ASKED PONDERINGS
There are so many different types of businesses I could have chosen to support.
But I chose to focus on Integrative Health Professionals, because I feel they have valuable solutions that the world needs (now more than ever).
I also harbor a passion for holistic living and mind-body-spirit health that has been with me since my early 20’s.
I would love to see Integrative Health Practitioners emerge as the visionary leaders that they are, while running fulfilling and financially rewarding practices.
Bookkeeping is the process of systematically recording and organizing financial transactions and records of a business.
Every business needs to track their finances in some form in order to meet their tax obligations. Taking care of your bookkeeping throughout the year makes tax time much easier for both you and your tax person. You’re saving yourself from a massive, stressful, overwhelming rush to catch-up in the spring.
But aside from taxes, it’s important to see clearly how money is moving in and out of your business. This requires tracking your finances in a way that is accurate, complete and up-to-date (I recommend keeping up on it on a monthly basis).
Some business owners will take this on and learn it themselves (especially in the early stages when there’s not a lot of cash in the business). But even then, I recommend consulting with an expert to help you learn how to run this part of your business properly.
As businesses grow, they generally hire a bookkeeper or accountant to handle the bookkeeping for them, especially as their operations become more complex.
Unfortunately, not all bookkeepers (or even CPA’s) will take the time to explain financial reports to you (like the Profit & Loss statement, or the Balance Sheet) in a way that makes sense and helps you make better decisions.
I help my clients understand the story that’s encoded within these financial statements, and guide them on how to craft their business into a vehicle that supports their deeper human needs and purpose.
When needed, I can help my clients link up with a reliable tax professional, whether that’s a CPA or an Enrolled Agent – another type of tax accountant.
As simple analogy, CPA's are like the doctors of the accounting world. They can make high level decisions with your tax strategy, and can work at a much greater scope with larger businesses.
Having a CPA credential does not necessarily correlate with the skills of an effective small business advisor, strategist or educator.
Strategic advisors and bookkeepers are like the nurses of the accounting world. They are typically more equipped to support you and your business month in and month out throughout the year.
Bookkeepers play more of a technical role and can often field basic questions (much like how a nurse plays an integral role in day-to-day patient care).
A strategic advisor can provide guidance to develop your business with a broader understanding of how finances connect with other aspects of business like marketing, management and operations.
And if they have a holistic approach, they can also help you connect all of these to your lifestyle needs.
I’ve done bookkeeping in Quickbooks since 2006, and began offering strategic accounting (advisory) services in 2021 after learning about the power of financial forecasting.
I’ve never been a fan of conventional career paths or educational tracks. Most of them strike me as boring, geared toward feeding the corporate machine, and aren’t well-suited to meet the needs of small integrative health businesses in today’s market.
Although I’ve steered away from formal accounting training, I’ve invested over $70K (of self-generated revenue) into training programs and mentors to bring the best skills possible to my client work as a non-CPA accountant and business coach.
I sometimes joke to my clients that I self-funded my own make-shift “holistic MBA.”
I would have done great with Waldorf or Montessori schools, but being raised as a public school kid, I suppose I had to wait until becoming an entrepreneur to craft my own custom-tailored education ;-)
And I’m fortunate to have a business that allows me to continue investing in my learning and growth.
If you’re happy with your bookkeeper, and they’re providing you with a clean Profit & Loss report and Balance Sheet already on a monthly basis, WAY TO GO!!! You’re way ahead of the game :-)
In that case, I can help you see new possibilities for your business and make the most of what you already have to take your business to the next level.
Feel free to reach out and book a complimentary coaching session with me if you’d like to explore what’s possible.
How exciting! I love helping start-ups!!!
Reach out to me at info@lifestreambusiness.com if you’d like a business start-up guide with resources and checklists to help you map out your plans.
If you’d like a coach to help you formulate your business strategy or plan, my Integral Business & Lifestyle Design 6-month coaching program may be a good place to start.
Feel free to reach out and book a complimentary coaching session with me if you’d like guidance on appropriate next steps based on your current situation.
No problem! My team and I have served all sorts of different kinds of businesses, including (but not limited to):
As long as you’re cool with our holistic approach to supporting your business (rooted in holistic values), we’ll likely be a great fit!
Great! Depending on what you need help with, I may be able to support you as a life coach.
As an Associate Level Integral Coach (certified through Integral Coaching Canada) with a year’s worth of training in Somatic Experiencing, I have a lot to offer in a variety of scenarios:
If you’re interested in exploring coaching, all services start with a complementary 30-minute coaching session (BOOK HERE), which will provide you with some actionable steps for how you can move forward with your business.
I’ll admit, I rounded up.
Technically it was 14.5 years.
And it was some of the best years of my life, with a wide array of colorful experiences. I met amazing souls from all over the world, and savored the opportunity to nurture my inner life.
As with most things that are worth doing, it wasn’t always easy. But it provided a wonderful energetic foundation for the business/career phase of my life that I’m now in.
I wouldn’t have it any other way.
And I still enjoy taking retreats regularly.
I’m not a personal financial planner or financial advisor, and I generally steer away from investment advice (aside from helping clients understand that investing in their own business with a solid strategy is likely their best investment).
There are, however, circumstances where I would consider supporting an existing client with their personal bookkeeping.
Did you already read my answer to the question above “Are you a CPA? Do I need a CPA?” If not, I’d recommend reading that first.
But if you’re looking for credentials, here’s what I have for you:
If you were looking for a Masters Degree, PhD or some other letters behind my name, you will likely be thoroughly disappointed.
The advantage of this is that I haven’t been indoctrinated into the many dysfunctional and stale ways our society approaches business.
I bring a fresh approach to my work, pulling the best from the some of the most ethical, elegant and highly skilled entrepreneurs that I’ve encountered on my journey.
What I can also say is that the majority of my clients have received favorable outcomes through my work with them. I’d invite you to check out my client case studies section to help you evaluate my competency.
As they say, “a tree is known by the fruit it bears.”
I have a big heart for Ayurveda and the Vedic Sciences.
After completing a 625 hour Ayurveda Health Counselor training in 2022, I decided that it made the most sense to use my knowledge in support of the Ayurveda community as a business coach. It was clear to me that the Ayurveda professional community was under-resourced with business support, and I wanted to fill that need, because I would love to see this profession thrive (and also see communities thrive as a result of having access to Ayurveda services).
Ayurveda provides an exquisite framework for understanding life and the natural world, and I find that this framework has applications in business as well.
There are so many personality typing systems used in the business world to better understand how human beings operate. Yet Ayurveda could be said to be the primordial personality typing system (having been around for several thousands of years).
Having an understanding of how the Ayurveda personality types work (along with the elemental energies that drive them) helps me as a coach to be more compassionate, and provide appropriate forms of support to my clients.
Recognizing the rhythms of nature also guides how I schedule my business activities and how I practice self-care as an entrepreneur. On occasion, I also offer this knowledge to clients when there’s a need and a desire to receive.
I live a quiet life on the edge of a forest, on the banks of the beautiful Umpqua River.
My idea of fun is being outside, exploring nature and tending to the land.
I also enjoy giving myself permission to freely explore my curiosities about the world, whether that be through mythology, obscure aspects of history, or going off on other weird tangents that seem to somehow make me feel more whole in making sense of the world.
But honestly, some of my funnest moments are meeting with and learning from awesome people through my business and nurturing those connections. I’m fortunate that my business allows me to be highly creative - it’s a form of play (though to be real, there’s definitely some gritty work that also comes with running a business).
I believe in a personalized approach to coaching, and sometimes a single 1:1 coaching session can be the most appropriate form of support. But I find my ability to create a meaningful result quite limited in that service model.
If desired, I can offer a single 1:1 session for $250. Scholarship rates are available on a case-by-case basis - don't hesitate to inquire.
If you’re interested in exploring coaching of any form with me, all services start with a complementary 30-minute coaching session (BOOK HERE), which will provide you with some actionable steps for how you can move forward with your business.